The AtlasIED FAP33T-BEGS Strategy III is a 3" full range speaker with next generation install technology. It is packed with new performance innovations at an affordable price point for every style of installation applications. If you require an in-ceiling speaker with excellent speech intelligibility, crisp music reproduction, quick installation, and wide audience coverage, look no further - this is the Right Choice. We achieved these new standards by building upon the current Strategy Series excellent reputation and by extensive market research to make it even better. The results are outstanding and will have you choosing them for all your projects going forward.